Quick Hit:

Chick-fil-A is launching the Chick-fil-A Play app on November 18, offering family-friendly content such as animated shows, podcasts, games, and more. The app is designed to help families connect and enjoy time together, whether at home, in the drive-thru, or on the go.

Key Details:

• The app features animated shows, podcasts, games, and recipes.

• Launch date is November 18, 2024.

• Content includes Chick-fil-A Cows adventures, kid-friendly podcasts, and interactive e-books.

Diving Deeper:

Chick-fil-A is expanding its brand beyond food by entering the family entertainment space with its new Chick-fil-A Play app, launching on November 18. The fast-food chain aims to provide families with unique opportunities to connect and engage through fun, original content.

The free app will serve as a digital "playground" where families can watch animated shows, listen to podcasts, play games, and even create crafts or cook together. Chick-fil-A’s popular mascot, the Chick-fil-A Cows, will be featured in a series of animated adventures set in "Evergreen Hills."

The app is designed to be enjoyed by families anywhere, whether at home, in the car, or during mealtime at Chick-fil-A. “We hope the app provides families with more ways to make the most of the time they do have together," said Dustin Britt, Chick-fil-A’s executive director of brand strategy. The content is carefully crafted to encourage togetherness, with options to cast videos to a TV for group viewing or use kid-friendly podcasts during car rides.

In addition to entertainment, Chick-fil-A Play offers interactive e-books, video-based recipes, and DIY craft projects to promote creativity and family bonding. The company sees the app as an extension of its mission to deliver hospitality and fun, already a staple in its restaurants and Kids Meals.

Families can access the Chick-fil-A Play app starting November 18, available for download on major app stores. With this new venture, Chick-fil-A is looking to enhance its brand's family-oriented experience, both in and out of the restaurant.