Quick Hit:

Trump Media and Technology Group (DJT) filed paperwork Thursday with the U.S. Securities and Exchange Commission to launch a Truth Social-branded Bitcoin ETF. The filing is the latest in a series of bold moves by President Donald Trump’s media company as it deepens its financial services footprint and aligns with the president’s pro-crypto agenda.

Key Details:

• The ETF, under the Truth Social name, will trade on the NYSE Arca and track Bitcoin prices.

• Trump Media is spending $2.32 billion to build a Bitcoin treasury.

• The ETF will be sponsored by Yorkville America Digital, with Crypto.com serving as custodian and liquidity provider.

Diving Deeper:

On Thursday morning, Trump Media and Technology Group took a major step forward in its push into the cryptocurrency space by filing an S-1 registration form with the SEC for the “Truth Social Bitcoin ETF.” This move formalizes a plan to bring a Trump-branded Bitcoin investment product to public markets under the NYSE Arca exchange.

The ETF filing, made via a new business trust under the Truth Social brand, comes just months after Trump Media announced the creation of its fintech arm, Truth.Fi. That January announcement included plans to offer a suite of financial products, marking a significant diversification away from the company’s core social media platform.

This aggressive pivot into crypto is being backed by serious capital. Last week, Trump Media committed $2.32 billion to building a Bitcoin treasury. The firm is issuing equity to raise the funds, echoing a strategy made famous by crypto evangelist Michael Saylor’s company, MicroStrategy. Trump Media appears to be replicating that playbook — leveraging equity to amass a large Bitcoin reserve in the hopes of benefiting from long-term price appreciation and institutional adoption.

President Trump’s administration is actively shaping the regulatory landscape in favor of crypto innovation. Earlier this year, he launched the country’s first national strategic Bitcoin reserve, a signal of his administration’s commitment to making the U.S. a crypto leader. He also appointed tech investor David Sacks as the first-ever White House “crypto czar” and nominated crypto-savvy attorney Paul Atkins to chair the SEC. Under Atkins, the commission has dropped enforcement actions against firms like Coinbase and Robinhood, reversing Biden-era clampdowns that critics viewed as hostile and overly punitive.

While the price of Bitcoin has seen notable volatility in recent months — climbing above $109,000 in January before tumbling below $80,000 in April amid trade war turbulence — the cryptocurrency remains up roughly 50% over the past year. Trump’s clear embrace of digital assets is expected to sustain investor interest and potentially catalyze further mainstream acceptance.

The Truth Social ETF will be sponsored by Yorkville America Digital, a New Jersey affiliate of Yorkville Advisors. Crypto.com will serve as both custodian and liquidity provider, giving the ETF a robust infrastructure for both security and asset movement. This partnership was first previewed in March, when the three entities announced plans to jointly launch a suite of exchange-traded crypto products.

By leveraging the Truth Social brand and aligning closely with the president’s policy direction, Trump Media’s foray into digital assets may position it as a pioneer in the post-Biden regulatory era — one that prioritizes freedom, decentralization, and American innovation.